Scrape website contents (for creating spam website to host Google AdSense ads).Harvest email addresses (for mass spamming).To commit click fraud (for increasing advertising revenue or depleting competitors’ advertising budget ).It Is All About ‘Bots’Ī bot is a program that is developed to perform repetitive tasks with a high degree of accuracy and speed.īots are generally used for web indexing (indexing the contents of websites).īut they are also widely used for malicious purposes like: It is not very hard to artificially inflate organic search traffic in GA and then boast about one’s marketing efforts in front of client/boss.Īny person who can benefit financially, in any shape or form, by sending fake traffic can send fake hits to your GA property. Yes I want the ebook Who Could Possibly Benefit From Sending Fake Traffic?Īffiliates are most likely to benefit from sending fake traffic as they get a commission. Internet marketers (particularly SEOs) can also benefit from sending fake traffic. Get this 70 page detailed checklist containing screenshots, step-by-step instructions and links to articles Do you want to set up Google Analytics 4 (GA4) fast and correctly? What that means, a spammer can send fake referral traffic, fake organic traffic, fake direct traffic, fake traffic from social media etc.Ī spammer can fake events, virtual pageviews, screenviews, hostname, request URI, keywords and even transaction and item data. A hit can be a ‘pageview’, ‘screenview’, ‘event’, ‘transaction’ etc.Ī fake hit is the one which is generated by a program or a bot instead of a result of a living breathing human being who interacted with your website.Īt present, it is possible to fake any GA hit :( In the context of Google Analytics, fake traffic is defined as one or more fake hits sent to your GA property.Ī ‘hit’ is that user interaction with your website that results in data being sent to your Google Analytics property. Introduction to fake traffic in Google Analytics In this article, I will show you how to minimise or even completely eliminate the negative impact of fake traffic on your GA reports. If your Google Analytics is getting referrer spam, ghost spam or any other type of fake traffic or you would like to know whether you are getting such type of traffic then this article is for you. Take the help of a system administrator.Method #4: Block the user agents used by spambots.Method #3: Block the IP Address Range Used by Spam Bots.Method #2: Block the IP Addresses Used by Spam Bots.Method #1: Block the referrer used by Spambots.How to block traffic from spam bots which visit your website.Not every website is equally affected by spambots.Use Google Analytics custom alerts to detect spambot traffic.Use Annotation on your Google Analytics charts to exclude bot traffic from your analysis.Use Google Analytics ‘Bot Filtering’ feature.How to block traffic from spam referrers in Google Analytics.How to find referrer spam in Google Analytics.#2 Only allow that traffic to be recorded in your GA reporting view where hostname is your domain name.#1 Exclude all traffic from your GA reporting view where the browser size is ‘(not set)’.How to block ghost traffic from Google Analytics.Hostnames and their role in blocking ghost traffic.Characteristics of fake Google Analytics traffic.How to find ghost traffic in Google Analytics.Spambots which do not visit websites (the second generation bots).Spam Bots which visit websites (the first generation bots).Who Could Possibly Benefit From Sending Fake Traffic?.Introduction to fake traffic in Google Analytics.
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